Most Internet Marketers have grown to fear one thing more than anything else on the Internet. That one thing is Duplicate Content. What if I told you that there is a higher chance of you getting picked up by aliens, than there is of you getting slapped by a search engine for violating a duplicate content regulation. Would you believe me?

Let’s take a closer look at this. You see CNN, BBC, ABC and NBC all covering the same story of an airplane crash and the written text that they have on their website is from the syndicate source. Have you ever seen these sites get slapped? No. And they are all high ranking sites, to boot.

Whatever you have been told in the past, regarding duplicate content, is false to an extent. What is this duplicate content rule?

The duplicate content rule refers to people who copy a site exactly. The copy articles word for word, and they copy the exact design and layout of a site.

In this case the person that duplicated the site gets what they deserve. So, I highly recommend that you do not do this.

Duplicate Content also highly refers to you having more than one of the same article on your site.

In this case, Google will give you a slap and your website will be toast. You might as well throw away years domain name because that domain name will never get indexed.

And finally Duplicate Content refers to too many of the same identical article on too many different sites. This is the one that most people are afraid of. And to extent yes it does exist, but it is not as bad as you think.

In this instance, Google will not slap your website. They will basically only, not display more than one or two instances of those results. What I mean to say is if website A through G all have the same PLR article without any modifications on it, then when someone searches for the keyword that produces a result for this article. It may only show the result for A. websites B through G, that have the same article, simply will not be shown.

So with the thought of the last item above in mind, you can see that there would be a big benefit to rewriting PLR articles. By simply rewriting it, you would be giving it a unique appearance, while keeping the content the same. The nice thing is about, it is that you only have to rewrite so that it is 35% identical. This would ensure that your pages would look unique to the search engines and that would boost your page rank, allowing the search engines to show your article as one of the results.